Cheltenham Fashion Week: Boutique 24

Hi guys, sorry I've been delayed in posting this up, I got a little distracted with work and other posts but here is my second post from Cheltenham Fashion Week! Following the student show, I was invited to the Boutique 24 event which was held at the gorgeous hotel, Cowley Manor! The event was sponsored by the hotel itself, Coutts, My-Wardrobe.com and Mercedes Benz and can only be described as a complete hub of fashion and beauty with all the hotel rooms transformed into mini pop up boutiques for brands, designers and stores such as Bobbi Brown, Harvey Nichols, My-Wardrobe, Jo Malone, One Piece.

Warning: picture heavy post!

The entrance to Cowley Manor with the infamous Pink Shoe!

 It was great fun pottering around the hotel discovering all the different rooms and making your own path around the grounds! I had a few favourite areas, such as the Jo Malone lounge, which was simply gorgeous with lillies scattered everywhere and the aroma of the new perfume 'Blackberry & Bay' filling the air via perfume sticks and scented candles!

Jo Malone lounge

Harvey Nichols Pop Up

Shoes and Bags at Harvey Nichols

Mulberry loving at Harvey Nichols

Benefit Loveliness

Another favourite was the 'My-Wardobe.com' room which was housing some of my favourite designer names such as Marc Jacobs and Lucy Choi. When I arrived, I was greeted by two lovely representatives for the online company who were so welcoming and super stylish, check out the man's studded suede shoes! On that note, it was also great to meet the ladies at Bobbi Brown who played with their new make-up range and showed me a few of the new blushers! Excitingly, I've just learnt that a Bobbi Brown concession has made it's way to the Cheltenham House of Fraser! Eek! I think I know where all my money will be going from now on!

Sequins galore at My-Wardrobe.com pop up

Designer purses, clutches and Ipad Covers at My-Wardrobe.com

My-Wardrobe style guide

More lovely accessories at My-Wardrob.com

Rail of gorgeous designer clothing at My-Wardrobe.com pop up

Bobbi Brown Pop Up

The ladies of Bobbi Brown

Outside of the hotel were a few more mini boutiques such as some bridal wear pop ups and the Cowley Manor gift shop. I am a sucker for all things Wedding related so loved looking at all the dresses, gowns and hair pieces. In particular, I had a fab chat with milliner Katherine Elizabeth who had some amazing statement fascinators on display that have all been hand made in London!

Katherine Elizabeth Millinery 

Throughout the day there were multiple styling and fashion presentations shown and the general atmosphere was really buzzing as lots of ladies were there on a girlie day out having champagne and nibbles and looking at all the designer goodness! I could have easily spent all day and all my bank account at Boutique 24 if I could!

If you haven't yet seen it, I have done a summary on  my time at Cheltenham Fashion Week as a guest blogger for The Editeur! Check it out here.