(My latest post for Manchester Fashion Week! I really enjoyed delving into a bit of Mulberry history to write it, so hope you enjoy reading it just as much! Shame now all I can think about is getting my hands on an Alexa! )
Luxury British brand Mulberry is due to round off the Thursday fashion shows this coming Manchester Fashion Week. First launched in 1971 the brand has bags of heritage, (literally), with Mulberry becoming Britain’s first lifestyle brand featuring jackets, bags, belts and chokers that were quintessentially British! Since then, the brand has become well known for its enviable handbags such as the iconic Bayswater and more recently the Alexa, inspired by celebrity and style icon Alexa Chung. Gathering quite a fan base of admirers including the likes of Kate Middleton and Kate Moss who are often spotted clasping the latest pieces, the brand celebrated its 40th birthday last year.
The luxury leather brand has always seeked to “represent a unique juxtaposition between global fashion influence and a heart routed in the English countryside”(Godfery Davis, CEO), and with this is mind it is one of the few existing brands which products’ remain to be designed and manufactured in the UK. Current creative director Emma Hill who joined the brand in 2008, has continued on the creative and heritage initiatives, taking ‘timeless styles and giving them a contemporary twist.’
|Lana and the 'Del Rey'|
With that in mind, the A/W 12/13 collection is due to show a new bag, the ‘Del Rey’, which has been inspired by songstress of the moment Lana Del Rey to be modern yet classic with a touch of Lana’s ‘signature glamour and mystique.’ The brand’s endearing current collection for the spring summer season has been inspired by seventies summer fun, with the quirky campaign photos shot on Brighton Pier surrounded by melting pastille fruit lollies and ice cream. The pastel power of the campaign had me daydreaming of candy rock and English seaside holidays which will no doubt be bought to the city for Manchester Fashion Week!
Make sure you don’t miss out and get your tickets! 12th April 2012. 6pm. https://www.ticketline.co.uk/order/tickets/13268733/manchester-fashion-week-the-avenue-north-2012-04-12-11-00-00